{"title":"The Magic Begins","description":"\u003ch4\u003e\u003cstrong\u003eThe Next Generation of Kids’ Tech is Here\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eWelcome to the official launch of the myFirst Magical Universe 2026 lineup! Revealed on October 13, 2026, this exclusive collection showcases our latest advancements in safe communication, immersive learning, and creative play for kids.\u003c\/p\u003e","products":[{"product_id":"myfirst-caresip","title":"myFirst CareSip","description":"\u003cp\u003e\u003cb\u003eCareSip: The Ultimate Biometric Smart Water Bottle for Kids\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eProtect your child from shared germs and schoolyard mix-ups with CareSip, the high-tech water bottle featuring a secure biometric fingerprint lock built right into the lid. While we teach kids to share their toys and laughter, hygiene is a personal boundary. With instant fingerprint access, CareSip ensures that your child’s mouthpiece stays strictly off-limits to others, giving parents total peace of mind against classroom illness and accidental bottle swaps.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium, BPA-free, leak-proof materials, CareSip combines ultimate health protection with a cool gadget factor kids love to show off. Ideal for school, sports practice, and daily play, this smart water bottle turns clean hydration into a fun, safe, and personal habit. Upgrade your child’s daily protection and order the CareSip biometric water bottle today!\u003c\/p\u003e","brand":"myFirst","offers":[{"title":"Purple","offer_id":41743780380805,"sku":"FM3101SA-PE01","price":79.9,"currency_code":"SGD","in_stock":true},{"title":"Blue","offer_id":41743780315269,"sku":"FM3101SA-BE01","price":79.9,"currency_code":"SGD","in_stock":true},{"title":"Green","offer_id":41743780348037,"sku":"FM3101SA-GN01","price":79.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/myfirst-caresip-pe-close-1.png?v=1783056839"},{"product_id":"myfirst-insta-magibox","title":"myFirst Insta magiBox","description":"\u003ch4\u003emagiBox – All-In-One Voice-to-Image Thermal Creation Station\u003c\/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSpeak It, Print It, Bring It to Life.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTurn your wildest ideas into tangible artwork in seconds! \u003cb\u003emagiBox\u003c\/b\u003e is the revolutionary voice-to-image creation station that transforms spoken thoughts into physical art. Just speak your mind, choose your style, and watch your imagination come to life instantly!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eVoice-to-Image Magic:\u003c\/b\u003e Simply speak into the magiBox, and advanced voice recognition brings your spoken concepts to life as unique black-and-white artwork.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e30-Second Instant Printing:\u003c\/b\u003e High-speed, eco-friendly thermal tech prints your creations in just 30 seconds—no ink cartridges, ribbons, or messy refills required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e2.8\" HD Preview Screen:\u003c\/b\u003e Crisp 2.8-inch display lets you preview, select, and fine-tune your designs before you hit print.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e6 Distinctive Art Styles:\u003c\/b\u003e Unleash your inner artist with 6 unique built-in artistic filters to give every prompt a custom look and feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eChild-Safe \u0026amp; Durable:\u003c\/b\u003e Wrapped in a protective silicone sleeve designed to withstand accidental drops while providing a comfortable grip.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst","offers":[{"title":"Aqua Blue","offer_id":41881048875141,"sku":"FC2803SA-AB01","price":129.0,"currency_code":"SGD","in_stock":true},{"title":"Blossom Pink","offer_id":41881048907909,"sku":"FC2803SA-BP01","price":129.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/00810226970151_B.jpg?v=1789716623"},{"product_id":"myfirst-camera-play-series","title":"myFirst Camera Play \u0026 Play+","description":"\u003ch1 data-path-to-node=\"5\"\u003emyFirst Camera Play Series\u003c\/h1\u003e\n\u003ch2 data-path-to-node=\"6\"\u003eSafe, Interactive Kids Digital Cameras with 1080p HD Video \u0026amp; Learning Games\u003c\/h2\u003e\n\u003cp data-path-to-node=\"7\"\u003eEmpower your child's creativity with the \u003cb data-path-to-node=\"7\" data-index-in-node=\"41\"\u003emyFirst Camera Play Series\u003c\/b\u003e—the ultimate all-in-one digital companions engineered specifically for young creators. Combining high-definition photography and \u003cb data-path-to-node=\"7\" data-index-in-node=\"197\"\u003e1080p HD video recording\u003c\/b\u003e with brain-boosting, \u003cb data-path-to-node=\"7\" data-index-in-node=\"243\"\u003e100% ad-free educational games\u003c\/b\u003e, these lightweight and durable cameras offer a safe, distraction-free environment for endless everyday exploration.\u003c\/p\u003e\n\u003cp data-path-to-node=\"8\"\u003eWhether you choose the compact, easy-to-hold \u003cb data-path-to-node=\"8\" data-index-in-node=\"45\"\u003emyFirst Camera Play\u003c\/b\u003e or step up to the expanded display on the \u003cb data-path-to-node=\"8\" data-index-in-node=\"107\"\u003emyFirst Camera Play+\u003c\/b\u003e, your child gets a secure, feature-packed toy camera made for little hands and big imaginations.\u003c\/p\u003e\n\u003ch2 data-path-to-node=\"10\"\u003eWhy Parents \u0026amp; Kids Love the myFirst Camera Play Series\u003c\/h2\u003e\n\u003ch3 data-path-to-node=\"11\"\u003e📸 All-in-One Play, Learn \u0026amp; Capture\u003c\/h3\u003e\n\u003cp data-path-to-node=\"12\"\u003eCombine creative photography, crisp 1080p HD video recording, and interactive educational tools in one device. Kids can capture their favorite moments, experiment with photo personalization, and boost problem-solving skills through pre-loaded brain games.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"13\"\u003e🛡️ 100% Ad-Free \u0026amp; Kid-Safe Environment\u003c\/h3\u003e\n\u003cp data-path-to-node=\"14\"\u003eEnjoy total peace of mind with a completely distraction-free platform. Free from external pop-ups, advertisements, or web browsing, myFirst creates a safe digital sandbox tailored entirely for child exploration and safety.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"15\"\u003e🖥️ Vibrant IPS Touchscreen Navigation\u003c\/h3\u003e\n\u003cp data-path-to-node=\"16\"\u003eFeaturing bright, responsive IPS touchscreens, children can easily navigate menus, view photos, edit shots, and launch games with intuitive touch controls built for small fingers.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"17\"\u003e🎒 Portable, Durable \u0026amp; Ready for Adventure\u003c\/h3\u003e\n\u003cp data-path-to-node=\"18\"\u003eDesigned to withstand drops, bumps, and active play! Each camera features a lightweight, drop-resistant body and includes a color-matched neck lanyard so kids can safely take their camera anywhere.\u003c\/p\u003e\n\u003cdiv class=\"table-responsive\"\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; text-align: left; font-family: inherit;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background-color: #f4f6f8; border-bottom: 2px solid #dde1e5;\"\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eFeature\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003emyFirst Camera Play\u003c\/th\u003e\n\u003cth style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003emyFirst Camera Play+\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5; font-weight: bold;\"\u003eScreen Size\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003e2.8\" IPS Touchscreen\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003e\u003cstrong\u003e3.97\" Expanded IPS Touchscreen\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafbfc;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5; font-weight: bold;\"\u003eBest For\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eBeginners \u0026amp; smaller hands\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eExtra screen space for viewing \u0026amp; photo editing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5; font-weight: bold;\"\u003eVideo Resolution\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eHigh-Definition\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003e1080p High-Definition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafbfc;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5; font-weight: bold;\"\u003eAd-Free Games\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eIncluded\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eIncluded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5; font-weight: bold;\"\u003eDurability\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eShock-resistant \u0026amp; lightweight\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eShock-resistant \u0026amp; lightweight\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background-color: #fafbfc;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5; font-weight: bold;\"\u003eIncluded Lanyard\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eColor-matched neck lanyard\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #dde1e5;\"\u003eColor-matched neck lanyard\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"myFirst","offers":[{"title":"CamPlay \/ Pink","offer_id":41881054314629,"sku":"FC2802SA-PK01","price":79.9,"currency_code":"SGD","in_stock":true},{"title":"CamPlay \/ Blue","offer_id":41984655884421,"sku":"FC2802SA-BE01","price":79.9,"currency_code":"SGD","in_stock":true},{"title":"CamPlay+ \/ Green","offer_id":41984656015493,"sku":"FC4003SA-GN01","price":89.9,"currency_code":"SGD","in_stock":true},{"title":"CamPlay+ \/ Purple","offer_id":41984656048261,"sku":"FC4003SA-PE01","price":89.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/CameraPlay2.8_BlueAstronautCaseBack.png?v=1789718045"},{"product_id":"myfirst-fone-m2","title":"myFirst Fone M2","description":"\u003ch4\u003emyFirst Fone M2\u003c\/h4\u003e\n\u003cp\u003eThe ultimate 4G smartwatch designed for playful exploration and parent peace of mind. The myFirst Fone M2 combines safe communication, real-time location tracking, and engaging entertainment into a lightweight wearable that helps you stay seamlessly connected with your child anytime, anywhere.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUltra-Vibrant AMOLED Display:\u003c\/b\u003e Features a sharp 1.32-inch AMOLED screen with 466 x 466 resolution for clear visuals, bright colors, and smooth touch navigation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e4G Connectivity \u0026amp; 2MP Front Camera:\u003c\/b\u003e Stay close through clear voice calls, messaging, and quick photo check-ins via the front-facing camera.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMulti-Mode Location Tracking:\u003c\/b\u003e Advanced GPS, Wi-Fi, LBS, and AGPS positioning give you accurate real-time location updates to keep your child safe.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eIP67 Water-Resistant \u0026amp; Lightweight:\u003c\/b\u003e Built for daily adventures, weighing just 48g with a durable IP67 rating to handle splashes, rain, and active play.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGenerous Memory \u0026amp; Battery Life:\u003c\/b\u003e Equipped with 8GB storage and 1GB RAM, powered by a 730mAh battery for all-day connectivity.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst","offers":[{"title":"Artic Blue","offer_id":41881118244997,"sku":"KW1307SA-AB01","price":159.0,"currency_code":"SGD","in_stock":true},{"title":"Blush Pink","offer_id":41881118277765,"sku":"KW1307SA-BP01","price":159.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/myfirst-fone-m2-ab-product-2-watchface.png?v=1791360687"},{"product_id":"myfirst-viewtalkie","title":"myFirst ViewTalkie","description":"\u003cp\u003eTransform your child’s playtime with the myFirst ViewTalkie, the ultimate playful video walkie-talkie designed for instant, interactive fun. Built with a private, direct device-to-device connection, this pair of two-way video walkie-talkies allows kids to see, talk, and play together without any internet or Wi-Fi required. Whether showing off their latest Lego creation, sharing a funny face, or revealing a secret backyard discovery, ViewTalkie brings peer-to-peer communication to life through live video and audio—making it the perfect screen-time tool for siblings, best friends, and neighborhood adventurers.\u003c\/p\u003e\n\u003cp\u003eEngineered with safety and simplicity at its core, the myFirst ViewTalkie delivers 100% offline security, giving parents total peace of mind with zero risk of online exposure or unwanted network connections. Out of the box, the dual-device pack is ready for instant plug-and-play action—ideal for indoor playroom games, backyard camping trips, and family travels. Lightweight, durable, and designed specifically for small hands, the myFirst ViewTalkie is the top-rated kids’ video walkie-talkie gift that sparks endless imaginative play, active social engagement, and non-stop laughter.\u003c\/p\u003e","brand":"myFirst","offers":[{"title":"Pink \u0026 Green Set","offer_id":41969649647749,"sku":"FV2001DA-PG01","price":69.9,"currency_code":"SGD","in_stock":true},{"title":"Blue \u0026 Green Set","offer_id":41969649680517,"sku":"FV2001DA-BG01","price":69.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/Shopify_ViewTalkie_Cover_BlueGreen.png?v=1792030107"},{"product_id":"myfirst-watch-f1","title":"myFirst Watch F1","description":"\u003cp data-path-to-node=\"2\"\u003eDesigned specifically for younger children, the \u003cb data-path-to-node=\"2\" data-index-in-node=\"48\"\u003emyFirst Watch F1\u003c\/b\u003e is the ultimate first wearable to build healthy habits, encourage active play, and foster everyday independence. Packed with vibrant animated watch faces, fitness tracking, multi-sport modes, and engaging games, it gives kids a fun, interactive companion they will love wearing all day long. From tracking daily steps on the playground to learning time management, it seamlessly blends entertainment with active living to keep your child motivated and moving.\u003c\/p\u003e\n\u003cp data-path-to-node=\"3\"\u003eFor parents, the myFirst Watch F1 offers complete peace of mind through its dedicated companion app. Easily manage watch settings, track activity levels, set daily goals, and schedule quiet hours to ensure safe, distraction-free usage during school or bedtime. Durable, lightweight, and engineered specifically for smaller wrists, it is the perfect blend of digital fun and parental peace of mind—giving kids the freedom to explore while keeping parents confidently in control.\u003c\/p\u003e\n\u003cdiv class=\"attachment-container unknown md-has-block-component\"\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003celicitations class=\"lm-enabled ng-star-inserted\"\u003e\u003c\/elicitations\u003e\n\u003c\/div\u003e","brand":"myFirst Singapore","offers":[{"title":"Aqua Sky","offer_id":41975194812549,"sku":"KW1801SA-AS01","price":69.0,"currency_code":"SGD","in_stock":true},{"title":"Lilac Lemon","offer_id":41975194845317,"sku":"KW1801SA-LL01","price":69.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/Shopify_Watch_F1_Cover_AS1.png?v=1791785383"},{"product_id":"myfirst-insta-magicam","title":"myFirst Insta magiCam","description":"\u003ch4\u003e\n\u003cstrong\u003emyFirst Insta magiCam | Kids’ AI Instant Print Camera\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h4\u003e\n\u003ch4\u003eTake a Photo. See What Happens Next.\u003c\/h4\u003e\n\u003cp\u003eThe myFirst Insta magiCam is an AI-powered instant print camera that turns curiosity into creation. Kids can snap photos to learn fun facts, ask questions, transform pictures into artwork or coloring pages, turn spoken ideas into stories, and print their favorite creations instantly—all with zero ink.\u003c\/p\u003e\n\u003cp\u003eKey Highlights\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSnap, Ask \u0026amp; Learn: \u003c\/strong\u003eBuilt-in child-safe AI identifies objects, answers kids' questions (\"What does it eat?\"), and tells stories or poems.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhoto Transformations: \u003c\/strong\u003eTurn photos into Pixel Art, Comic Pop, Line Art, or printable Doodle outlines ready to color in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoice-to-Image \u0026amp; Stories: \u003c\/strong\u003eSpeak an idea to generate instant AI artwork or turn a photo into a 4-scene illustrated story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInk-Free Instant Printing: \u003c\/strong\u003ePrint photos, stickers, holographic prints, and even temporary water-transfer tattoos on demand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull HD Camera: \u003c\/strong\u003eFeatures front and rear 16MP dual lenses, 1080p video recording, a 3.0-inch screen, and a selfie mode.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"myFirst","offers":[{"title":"Blue","offer_id":41975352328325,"sku":"FC3002SA-BE01","price":149.0,"currency_code":"SGD","in_stock":true},{"title":"Purple","offer_id":41975352361093,"sku":"FC3002SA-PE01","price":149.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/files\/Insta-magiCam-Blue-Front.png?v=1791795415"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0344\/9120\/3717\/collections\/6A12_Sfy_Mobile_Banner_01.jpg?v=1791884819","url":"https:\/\/sg.myfirst.tech\/collections\/the-magic-begins.oembed","provider":"myFirst Singapore","version":"1.0","type":"link"}